The wave of globalisation witnessed
by the Indian automotive market
presented a new set of opportunities
for Jumps.
Jumps started out in 1990 as a trading company dealing with overseas customers. This enabled the company to develop an in-depth understanding of the nuances of the international automotive market. Leveraging this expertise, Jumps made the transition towards becoming a specialised manufacturer of automotive parts. The exponential growth in India’s automotive sector during the nineties in conjunction with the company’s hands-on expertise, quality-centric processes and in-depth understanding of automotive electrical products enabled the company to continue catering to overseas customers – marketing to the world, using India as its manufacturing base.
The wave of globalisation witnessed by the Indian automotive market along with the entry of many international auto brands in India presented a new set of opportunities for Jumps. In 2008, the company decided to launch its products in India. The response from Indian customers was overwhelming.
This particular aspect of the Jumps story is quite unique: most Indian companies start out by marketing their products in the domestic sector and later, as they improve and expand their manufacturing operations to achieve world-class standards, they look at overseas markets. Bucking the trend, Jumps started out by catering to global markets – and entered the Indian market years later.
